Meridian Play & OEG: Vietnam Domestic Gaming Industry Report
Introductions to Two Companies
Overview of VN Gaming Industry
In 2025, the Vietnamese mobile gaming market reached a scale of approximately $825 million, representing a year-on-year growth of about 9.16%.
According to a report by Lao Dong News, The country has an estimated 54–58.5 million mobile gamers. Last year, Vietnam’s mobile game industry recorded a new milestone with 4.9 billion downloads, ranking 2nd globally, behind China with 5.3 billion downloads.
All data showing the massive growth potential of the Vietnamese market.
Payment Methods in VN
Vietnamese users are accustomed to using local payment methods and publisher web top-up systems, and they also accept other third-party payment options.
In Vietnam, domestic cards are primarily issued through the NAPAS network, with major banks such as VCB, BIDV, VietinBank, and Agribank participating.
VN Game Market Key Players
Vietnam Market Dynamics
With a massive base of 79.8 million internet users and 54 million mobile gamers, Vietnam has seen its mobile app usage surge to a three-year high of 7.3 hours daily, highlighting the country’s immense digital potential.
Moreover, Vietnam’s gaming revenue is set to top $1 billion by 2030, fueled by a high-spending community with both the will and the wealth to play.
Vietnam Market Trends
Game Events in Vietnam
Vietnam’s game event market has been growing fast as the country becomes a regional hub for gaming, industry networking, and esports in Southeast Asia. It now includes consumer events, B2B conferences, and esports tournaments, attracting developers, publishers, players, and investors from both Vietnam and overseas. These events usually feature game showcases, talks, live competitions, cosplay, and networking, showing that the market is becoming more mature and active.
Vietnam GameVerse
One of the country’s largest game festivals, held in Ho Chi Minh City. It featured a comprehensive game exhibition, live gaming tournaments, cosplay competitions, and industry showcases, drawing tens of thousands of attendees and a wide range of exhibitors from the gaming ecosystem.
Vietnam Game Connect
A dedicated expo and conference focused on the mobile game industry, bringing together Vietnamese developers, publishers, and industry professionals to share knowledge, foster collaboration, and explore market opportunities.
Regulatory Environment in Vietnam
The government has introduced new policies applicable to game companies entering the Vietnamese market.
Resolution No. 80 of the Politburo provides strategic direction for the development of Vietnam’s cultural sector. It emphasizes culture as a core pillar of national development and encourages increased investment, institutional support, and policy alignment to strengthen cultural and creative industries.
The Strategy for the Development of Vietnam’s Cultural Industries (2030, vision 2045) sets out a long-term roadmap for the country’s cultural sector. It identifies key priority areas such as digital content, entertainment, and creative industries, with video games included as one of the strategic growth segments driving future industry expansion.
Challenge in VN Gaming Industry
New Policy and Solution
Background: Vietnam’s government is stepping up online ad regulations, effective February 15, 2026. This update to the national Advertising Law aims to shield consumers from intrusive ads and illegal practices.
Key changes cap video and animated ad skip-wait times at 5 seconds max, while static ads must be instantly closable. Platforms now need one-tap close buttons, no more confusing symbols.
How does OEG plan to help game publishers adapt their marketing strategies in Vietnam under these new rules?
Shift from forced interstitials to rewarded ads as skip behavior increases
Prioritize transparent, gameplay-focused creatives with strong 3-5s hooks; avoid clickbait
Strengthen onboarding and early retention as ad-heavy monetization weakens
Expand IAP (battle passes, starter packs, subscriptions) to offset ad revenue decline
What impact do you expect on player engagement and monetization?
Short term: lower ad revenue, higher CPI due to stricter creatives
Mid-long term: improve user experience drives higher retention and trust, leading to increased LTV
Industry trend: moving toward performance and quality-driven monetization
Copyright Certificate
Vietnamese copyright certificate is different from other countries, what is the process for obtaining a copyright certificate in Vietnam, and what documents are typically required?
Copyright registration is handled by Copyright Office of Vietnam (under Ministry of Culture, Sports and Tourism).
Required documents:
A letter of authorization where the applicant is an authorized person
Copy of ID Card / Passport of the author
Two copies of the work
Assignment decision / Work assignment confirmation
Declaration letter
Written consent of co-authors, for works under joint authorship
Written consent of co-owners if the copyright is under joint ownership
